Most small business owners either ignore marketing, try to learn it themselves, or hire an agency. Usually they skip right to running ads before anything else is built, which is like pouring gasoline on a fire that isn't lit. I build the marketing foundation first. It takes a little longer for the fire to catch - but once it's lit, it keeps generating a steady stream of calls. That's why I call it the Future-Proof Foundation: built from the ground up so that you're set up to add on later > paid ads, email, even direct mail, on top of a well built base of a SEO optimized website and Google Business Profile, local SEO and Google reviews.